How to Make the Most of Your Podcast Analytics to Grow Faster #1745

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 May 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

How to Make the Most of Your Podcast Analytics to Grow Faster In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster. [00:26] The tools Eric and Neil love and how they use Chartable. [01:45] Using title metrics to know what to do more or less of. [02:00] Insights from the 30-day download path on Chartable and Spotify Analytics. [02:52] Looking at which older podcast episodes continue to get traffic. [04:02] Racking up view counts by producing episodes consistently. [04:16] Getting insights by checking the retention per episode. [05:00] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Chartable Spotify Analytics Apple Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.1	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we're going to talk about how to make the most of your podcast analytics to grow
0:55.2	faster.
0:56.2	In some context here, Neil and I, we use chartable, so that's chartable for this podcast.
1:02.1	And we also use Spotify analytics.
1:04.3	And we are really excited about the improved Apple analytics.
1:07.6	As of this recording a couple of weeks back, they announced their adding podcast subscriptions
1:11.5	and all that, but they've also really bolstered their analytics as well.
1:14.7	So what I really like about chartable, and this is a tool we use, we've been using it
1:19.1	for free, but I just upgraded for the $100 a month version just to see what it would
1:23.4	look like because there's actually improved analytics.
1:26.3	One thing I do with chartable is there's a retention graph that shows the number of people
	...

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