How to Make Ad Headlines that Get Clicks | Ep 158

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 18 October 2019

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:34) - Formula for fitness ads: duration, benefit, power word

(4:12) - Next step: creative design

(4:47) - Copy: specify target audience

(7:02) - Start with attention-grabbing headline; consider branding and imagery

(9:10) - Who it's not for can be more powerful than who it is for

(11:38) - Ensure page matches offer, benefits, and results in ad

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.0	Maybe it was one of everyone had Sunday.
0:30.6	Hope you guys are rocking and rolling on your Sunday morning evening, afternoon, whatever
0:34.8	time zone you are watching or listening to this in.
0:38.6	I recently have been doing a deep dive into funnel world and ads for both B2B and B2C.
0:44.7	I've been kind of like taking a more fancy report lately.
0:48.2	And so I wanted to make this because I recently had a gym owner sending me some of their ads.
0:53.4	And I was like, oh crap, these are definitely not going to convert.
0:55.6	And so I wanted to just give basic headline stuff that will always just make you more
	...

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