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Marketing School - Digital Marketing and Online Marketing Tips

How to Make a Professional Podcast | Ep. #444

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 18 October 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast 00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio 00:52 – The best podcasts around have the best audio quality 01:07 – If you can have professional audio quality, you set yourself above what others are doing 01:13 – Make sure to edit your fillers to make it sound more professional 01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes 01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically 02:20 – Use a player for your website that won’t require you to go to iTunes 02:23 – Smart Podcast Player by Smart Passive Income is a good tool 02:40 – For starters, you can use Skype for interviews and record it with ECamm Recorder 02:52 – Upload your recorded files to Dropbox and you have your people work on them from there 03:11 – You have to hire a great team that will enable you to be hands-off 03:37 – Eric and Neil might try Zencastr which is a web app that can record conversation 04:02 – Make sure you have a good mic 04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:43 – Go to SingleGrain.com/giveaway to get your FREE copy 04:48 – That’s it for today’s episode! 3 Key Points: Prioritize the quality of your audio, it will drive listeners to your podcast. Hire a great team who will work on the post-production of your podcast. Not everyone has access to iTunes so have a player on your website that will work on all devices. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your low time.

0:51.6

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

I'm Neil Patel.

0:57.0

And today we are going to talk about how to make a professional podcast.

1:01.0

So we actually decided on this topic last minute so right

1:05.2

now Neil and I are recording in a professional studio right now it's called the

1:08.7

network studio so if you're in LA come and check it out it's really well done

1:11.9

tons of mics here, ton of

1:13.2

professional equipment. But that's the first thing. I mean, what we think about, if we

1:18.0

think about marketing school, we've been doing this for about a year or so. And

1:21.2

the really good podcasts out there, you think about NPR for example the

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