How to Make Google Analytics More Actionable | Ep. #445

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 October 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn’t do 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters 02:43 – Cross-reference your Google Analytics conversion with your backend conversion 03:03 – Hook-in your Google Analytics to your search console and Google AdWords 03:32 – Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:45 – That’s it for today’s episode! 3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon. Set-up custom reports with Google Analytics that cater to just what you need. Don’t forget to hook your Google Analytics to your Google AdWords and search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how to make Google Analytics more actionable.
1:02.0	So I'll start, make it simple.
1:04.1	I mean, you want something that's actionable.
1:05.6	Look at your conversion rates.
1:06.8	A rate is something that you can continually improve on
1:09.5	versus something looking at, let's say you're looking at page views,
1:12.2	for example, how actionable is that? But if you're looking at, let's say you're looking at page views for example, how actionable is that.
1:13.7	But if you're looking at conversion rates such as when you're coming from a go conversion standpoint
	...

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