How to Leverage YouTube For More Speaking Gigs with Amy Landino
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 2 July 2019
⏱️ 34 minutes
🧾️ Download transcript
Summary
How to leverage YouTube for more speaking gigs may be a question you've asked yourself. If so your answer is on today's episode of The Speaker Lab, and you'll definitely want to hear!
Joining us to talk about leveraging YouTube to build and grow your speaking business is Amy Landino. Amy has a YouTube following over 300k subscribers, and she's leveraged her success there to become an author and grow her speaking business.
Today we talk all things YouTube, but we also dig into the broad topics she speaks on, the details of her recent speaking agency experience: why she signed exclusively with Vayner Speakers and the pros and cons of signing with any agency.
You'll hear all of that and more during our conversation with Amy Landino on episode 244 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- What is good content marketing at its core?
- How do you know you've hit your stride?
- Why you should not use your YouTube content in your demo video.
- What is the biggest mistake she sees people making in their speaker trailers?
- What should be included in your speaker trailer?
- How often should you upload your videos to YouTube?
- What's the biggest benefit of creating videos?
- How asking this one question can massively help your career.
- And so much more!
EPISODE RESOURCES
- Amy Landino on YouTube
- Amy Landino on Twitter
- Vayner Speakers
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:48.9 | Hey, what's on my friends? Graham Baldwin here. Welcome back to the speaker lab podcast. Glad |
| 0:51.9 | that you're joining us. Glad that you're here, whether this is your first time listening or you've been listening to all 240-some episodes that we are up to. Really do appreciate it. If you're at the gym and if you're making dinner, if you're driving on the road, wherever you're at, again, thanks for being here. We really genuinely do appreciate it. So today we've got a great guest for you. Before we get there, let me remind you if you would like to work with us and have us work |
| 1:12.8 | with you and help you build, you can grow your speaking business. |
| 1:15.6 | We would love to chat with you about our elite training program. |
| 1:19.0 | So if you are interested in that and learning more about it, then you can schedule a free |
| 1:23.4 | strategy session by going over to the speakerlab.com slash apply. Again, that is the speakerlab.com slash apply. There you can schedule a free strategy session with our team just to learn more about what it is that we offer and what it is that you're looking for that we might be able to help you with. So we offer some different group coaching programs, one-on-one coaching programs. And so we'd love to hear more about how we can best help serve and support you as you build and grow your business. So again, you can do that by going over to the speakerlap.com slash apply. All right. So today we're going to be talking with Miss Amy Landino. And we have a wide-ranging conversation. So we talk at the beginning here a little bit about how Amy speaks on kind of some |
| 2:01.0 | broad topics. How did she land on that? What was the iterations that she took to get to the point |
| 2:05.5 | where she is in terms of what she speaks about? We also talk about YouTube. Amy has a massive |
| 2:09.8 | YouTube following. And so we talk about how she is used and leverage YouTube to help build and |
| 2:14.5 | grow her speaking business on how you as a speaker may want to consider YouTube |
| 2:18.2 | as a possible content channel for what it is that you do, what it is that you speak about and who you |
| 2:22.9 | serve. And then finally we spend some time talking about a speaker agency. So Amy just recently |
| 2:27.4 | signed on with an agency. We'll tell you which one and why she decided to work with them |
... |
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