Dialing In On Your Customer Avatar As Your #1 Business Strategy

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 20 September 2019

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tommy Griffith is the founder of ClickMinded, a provider of SEO training courses for marketers, agencies, and entrepreneurs. Through ClickMinded, Tommy uses his knowledge and expertise, honed by a decade-long career that includes working with top companies such as Airbnb and PayPal, to teach effective strategies on how businesses can quickly and massively grow their organic traffic and sales.

In this episode, we talked about SEO, content marketing, automation...

Transcript

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0:00.0	when you overinvest in the customer avatar and really dial into who your users are,
0:05.9	then you go do keyword research.
0:07.8	And I mean, really deep keyword research, like really spend enough time on it where you set your content strategy for the whole year.
0:14.3	You know exactly what people are searching for and exactly where they're searching for it.
0:18.1	When you do those two things and you over invest in them,
0:22.3	no one ever does it because it feels like you're not working on your business and it takes a lot
0:25.8	of time, but every decision from there becomes easier, right? Because you know exactly who
0:32.5	you're targeting and you know exactly what they're searching for and you don't end up making
0:37.2	a bunch of rash decisions.
0:38.3	I just know too many small business owners and people with small teams,
0:41.8	and they go for like the shower thought methodology.
0:45.5	Like they wake up in the morning, they take a shower,
0:47.4	and they're like, I have an idea.
0:48.9	And they just like run to their laptop and do it.
0:52.0	And it's just not a smart way to do things.
0:54.8	Welcome to the Home Service Expert,
0:57.3	where each week Tommy chats with world-class entrepreneurs and experts in various fields,
1:02.5	like marketing, sales, hiring, and leadership,
1:05.6	to find out what's really behind their success in business.
1:09.4	Now, your host, the Home Service Millionaire, Tommy Mello.
1:18.3	Welcome back to the Home Service Expert. My name's Tommy Mello, and today I have Tommy Griffith with me.
1:23.7	He is focused on SEO, content marketing, and automation, and he is the most qualified
	...

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