How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 August 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your Email List As It Grows [00:45] Typical open rates are between 10-15%. [00:54] Most people would say to clean out your email list, but you won’t get any growth this way. [01:18] Ask your subscribers questions. [01:46] Try to have a conversation with the email recipients. [02:35] If you are launching a course, you should ask for people to share their journeys with content marketing, as well. [03:01] Emailing a questions once per month will help to ensure that you stay at the top of people’s inbox. [03:40] Make sure you don’t end up in the spam box by staying relevant. [03:56] That’s it for today! [04:00] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Errit Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how you can maintain
1:01.0	a 30% plus open rate on your email list as it grows.
1:06.2	So why, I think we should first establish what typical open rates look like now in our world,
1:11.9	just across the board. Is it 15% 20% I would say somewhere
1:14.9	between 10 and 15% max okay got it and so what is what is your ninja
1:19.6	tactic here my ninja tactic most people would say you should clean your list, right?
1:25.0	And the problem with cleaning your list and you should do this as well, but yeah, you can get to 30% by just scrubbing everyone out.
1:32.0	And what you'll find is if you just focus on... by just
	...

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