How to Add Long-Tail Keywords to Your Content | Ep. #744

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 August 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content [00:33] If you type in Singlegrain.com or NeilPatel.com and use the Top Pages on the AHREFS or SEMRush sites, you can see how your pages rank and for which keywords. [01:20] Look at all your content that is ranking and go to Google Search Console, where you will see the impression count, keywords, etc. [01:50] Whatever someone is searching for, they are looking for a solution. [02:01] When using keywords, make sure you are offering relevant content regarding said keywords. [03:11] If you have a competitor that ranks above you for a certain keyword, you can take that URL and plug it into AHREFS. Then you can see all the keywords for which they are getting traffic and impressions. [03:35] From there, you can judge whether you re able to adjust your content to include the keywords for which your competitors are ranking higher. [03:55] It costs 6-7x more to acquire a new customer vs. maintaining existing customers. [04:52] That’s all for today! [04:57] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how to add long tail
1:01.0	keywords to your content.
1:02.0	So what does that mean exactly? So if you actually
1:04.4	type in single grain.com or you type in Neil Patel.com and if you go to top pages this is an
1:09.8	address or you can use SEM rush and you can see our we have some pages that actually
1:15.1	rank for hundreds or thousands of keywords okay and how does that actually
1:19.3	happen how can one page rank for so many keywords it's because there's so many long tail keywords in that piece of
1:25.5	content. Obviously there's a lot of people linking to it too, but the example I like to use is always
	...

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