A Simple Way To Come Up With The Most Effective Marketing Ideas | Ep. #742

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 August 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas [00:40] Spy on your competition! [00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running. [01:30] This also shows you which ads have been used for the longest period of time. [01:43] Go to your competitors’ web sites. [01:45] Track the changes that they make, because it will give you an idea of what is helping them grow. [02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns. [02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not. [03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them. [03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand. [03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions. [04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running. [04:52] Go to niche marketing conferences and pick up new marketing tactics. [05:14] Everyone is friendly and will prove helpful. [05:25] These conferences are a great place to pick up new hacks from reliable sources. [06:04] War Room is a good example of a niche conference. [06:24] That’s all for today! [06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Errat Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about a simple way to come up with the most effective
1:02.0	marketing ideas.
1:03.1	So let's get the simple way out of the way first.
1:05.8	The simple way is basically what?
1:08.2	Simple way is spying on your competition.
1:11.7	You guys already know this,
1:12.8	but most of you guys aren't doing it the right way,
1:16.0	and we'll go into that.
	...

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