What Event Planners Look For in a Speaker, with Josh McGhee
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 9 July 2019
⏱️ 37 minutes
🧾️ Download transcript
Summary
What event planners look for in a speaker may seem like a mystery, but today's guest is going to reveal all the secrets!
Josh McGhee is an event planner who books professional speakers with fees ranging from a few thousand dollars up to $40,000.
Today he'll tell us how he and his team choose those speakers, including the one thing they all must have or he won't book them, and what you can do to be a better partner with your clients and grow your referrals.
Join us for those great insights from the other side of the table on the 245th episode of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- How many speakers does his organization hire annually?
- What are the three tiers of speaker fees in their non-profit?
- How can you be pro-active without being irritating?
- What specific details in your videos are important to event planners?
- Why does he talk with the potential speaker before hiring them?
- What role does post-event communication play in your referability?
- How does his organization determine if a speaker provided their value?
- How partnerships and sponsorships can work to cover your speaking fees.
- And so much more!
EPISODE RESOURCES
- Josh McGhee on LinkedIn
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:47.4 | Hey, we saw my friend, Graham Baldwin here. Welcome back to the speaker Lab podcast. Hey, we got a great episode for you today. I literally just finished recording. I was like, I'm going to do the intro right now because it was just so good, so good. You guys are going to love this today. Now, before we get to today's guest, let me remind you. If you'd like to work with us and have us help you |
| 1:11.1 | in your speaking business, then we'd love to have a conversation with you, learn a little bit more about your speaking business, what you're looking for, where you feel stuck, where you need help, and how we can help you to build and grow your speaking business, how to help you create a repeatable system to help you find a book paid speaking gig. So if you'd like to have that conversation, we'd love to chat with you. |
| 1:28.2 | So feel free to stop by |
| 1:29.3 | thespeakerlab.com slash apply. Again, that is the speakerlap.com slash apply. There you can learn more about our booked and paid to speak elite program, which is a training program where we get in the trenches with you and help you find a book paid speaking gigs. All right. So check that |
| 1:44.5 | out again by going over to the speakerlab.com slash apply. All right. So today we're going to be talking |
| 1:50.3 | with Josh McGee. Now Josh is a guy who's in the event planner. He's been in the event planning space for |
| 1:55.0 | quite some time. As you'll hear, he has booked a wide range of speakers ranging from a few thousand |
| 1:59.7 | dollars to 30, |
| 2:01.1 | 40,000 dollars and everything in between. So he puts on several conferences and events a |
| 2:05.4 | year in the nonprofit space. And so you're going to hear all about that. We're going to talk |
| 2:10.0 | through just the journey that he and his team go through to select speakers, what it is that |
| 2:14.1 | they're looking for. What is one of the most important things that he is looking for? The thing that if you don't have this, he will immediately click off and go elsewhere. So what is that thing that he is looking for? We talk about what you could be doing when you're working together with the client that makes you more referable, makes them want to work with you more in the future. Just a really, really good, just some great |
| 2:34.8 | insights from the other side of the table with an event planner. So let's get right into it. Here's |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.