5 • 831 Ratings
🗓️ 3 July 2023
⏱️ 10 minutes
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| 0:00.0 | So if you're saying yourself, I'm buying this asset for 100,000 a unit and rents are only 850, |
| 0:04.8 | well, it doesn't have the 1% rule and how it works. |
| 0:40.5 | Gang analyzing deals can be challenging when you're starting out. |
| 0:42.9 | There's no doubt about it. |
| 0:44.3 | So today we're going to discuss the 1% rule and how it can be used on the front end when you're sifting for that multifamily gold. |
| 0:53.9 | All right. |
| 0:55.1 | Gene, how's it going? |
| 0:56.1 | I'm doing great, Jake. |
| 0:57.7 | I love the analogy, sifting for gold. |
| 1:00.9 | And the 1% rule was the rage years ago when it worked. |
| 1:05.3 | And it still works in a lot of markets now. |
| 1:07.3 | I think as we've gotten into the market cycle and we've gotten into a seller's |
| 1:11.9 | market, rents haven't gotten as high as the cost per unit. I'm getting ahead of myself because I know |
| 1:16.5 | there's a lot of naysayers out there that are already saying at 1% rule, it doesn't work in my market. |
| 1:20.7 | What it is first though? They may not even know. I'm assuming that all of our listeners are savvy multifamily investors, |
| 1:27.7 | and a lot of them are and some of them aren't. And when I was introduced to the 1% rule, |
| 1:32.2 | for me, it was like Nirvana. It's like one of those rules of thumb, right? We like talking about |
| 1:36.8 | rules of thumb. And it's just one metric that you can use out of the many. And really, |
| 1:42.8 | the 1% rule, you're looking at rents |
| 1:45.3 | versus the cost per unit. |
| 1:47.2 | So very simply, if you're buying an asset |
| 1:49.1 | that is worth $100,000 per unit |
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