How to Leverage Facebook's Library | Ep. #1238

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 21 December 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Facebook Ad Library. [00:32] All the information about ads that Facebook’s library provides. [01:00] An example of how this tool can show you everything about a brand’s ad activity. [01:41] The biggest mistake people make – copying what the big brands are doing. [02:08] Remembering that conversion rates for big brands are always going to be higher. [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement. [03:38] The industries in which you can see super creative affiliate marketers. [04:37] Paying attention to those adds that are up for a long time. [05:03] That’s it for today! [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Facebook Ad Library Nike Amazon Microsoft Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we are going to talk about how to leverage Facebook's library.
0:59.0	So first and foremost, Neil, what is Facebook's library?
1:02.0	Facebook has this library. It's a section... and the comments to these ads the images the videos heck you can even see the
1:15.4	landing pages as well that people are using when they're running their own ads
1:19.6	yep it's basically Facebook.com slash ads slash library. So literally I'm looking at it right now.
1:27.0	What you can basically do, it's very simple, right? It's free to use.
	...

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