Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

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Today we are going to talk about how to drill down your unique selling proposition or

your USP, Neil, first and foremost, what is a USP?

It ends up coming down to like, what's a sentence?

What's a paragraph that ends up really explaining how you're unique?

What makes you special?

Why people should end up working with you or buying your product versus someone else?

But in essence, it's what makes you stand out and what makes you differentiated from

your competition.

At one of our events, we had April Dunford, who's the author of obviously awesome.

And she's kind of known as the expert of positioning, especially in the world of software.

And I remember she shared a story around how, when she first started working at one company,

...