How to Launch a Book with Elizabeth Marshall

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 7 June 2016

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

If I told you today's guest has had such notable clients as Michael Port and Seth Godin, would you be impressed and pay attention to what she has to say? If you said yes then get ready to tune in because that is exactly who our guest on episode 69 of The Speaker Lab has worked with.

Elizabeth Marshall helps thought leaders and people who want to be seen as thought leaders get their message out to the world. A major milestone came in 2006 when she helped Michael Port launch his acclaimed book: Book Yourself Solid.

And on today's show Elizabeth takes us back to that experience, how to keep a long-term perspective while building your audience and honing your message, as well as the 10 pieces you need to build a strong platform. Get ready to hear all of that and more on The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

What is an example of an evergreen title and why is that important?
How can you develop your key message over time?
How to avoid wasting precious time, energy and money while developing that key message.
Why should you start with one piece of your content to build your audience?
How to stay connected to changes in your market, and why it's important.
When to focus on traditional media, and what to do first.
Why the size of the audience isn't as important as the quality of the audience.
What are the four ways to promote your book if you have a small platform?
And much, much more.

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:48.9	What is up, my friend? Welcome back to the speaker lab podcast. My name is Graham Baldwin. Good to have
0:53.1	you here with us today. Hope life is treating Baldwin. Good to have you here with us today.
0:54.8	I hope life is treating you good.
0:56.4	I hope you had a good weekend.
0:57.5	I hope wherever you are out in the world and however you are doing.
1:00.8	I hope things are good.
1:01.7	We are on episode 69.
1:02.9	We've got a great episode for you today.
1:05.0	Hey, if you're just joining us, if this is the first time you're listening,
1:08.0	hey, we're glad you're here.
1:09.2	Appreciate you hanging out with us.
1:10.4	We're going to be talking all about speaking, the business of speaking, the art of speaking, people in the industry, speakers, all different types of subjects and topics related to speaking. So whether you are brand new to speaking, you're just getting started or you've been doing it for a little while and you're trying to figure out how to build and grow your business.
1:28.1	This is for you.
	...

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