Is the lack of capital holding you back from investing apartments?

If it is, you need to continue to listen on in this video.

Now, Jake and I, we have published a book with our coach, Bill Ham, called Creative Cash.

It's all about creative financing techniques, whether it's seller financing, master lease options.

First thing I want you to do, I want you to check the book out.

More importantly, what we're going to discuss in this video is techniques and strategies in this book

to teach you how to get into multifamily with little to no money down.

Now, the first thing we discussed in the book,

let me bring in this concept. We have a proprietary three pillars of real estate. We've put

these concepts together and what are the three pillars of real estate? It's market cycle,

debt, and exit strategy. When you're thinking about creative financing techniques, you really

need to look at the market cycle.

Why I'm excited about creative cash right now, we are in the right part of the market cycle right

now. Markets are high, they tend to go down. Dead is getting a little bit tighter. All of a sudden,

owners need to be creative because a lot of these projects, a lot of these properties aren't

going to be financed traditionally through banks.

So owner financing is going to be prevalent in this part of the market cycle.

That's why in the book we dive into all of these strategies.

And it's important right now in this part of the cycle in certain parts of the country, you're going to see creative financing going on.

When we first started out back in 2013, creative financing was

around. It was really prevalent because that was part of the market cycle where the buyers had the

advantage. Now, sellers have the advantage, but it's coming back down. So learning the market cycle

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