Hello, my friend, and welcome to another episode of Negotiate Anything. Thanks for spending time with us today.

It's listeners like you in 181 different countries that have made Negotiate Anything the most popular

negotiation and conflict resolution podcast in the world. I'm your host, Kwame Christian. I'm a business lawyer,

mediator, professor, and the

director of the American Negotiation Institute. Before we get started, I have two quick questions

for you. Is negotiation a critical part of what you do? Do you need to resolve conflict and persuade

at work? If you answered yes to both of those questions, visit our website to learn more about

our negotiation workshops.

We've traveled the country working with professionals just like you, and we'd love to have the opportunity to work with you too. Check out the link in the description to learn more.

Our guest today is Brian Ahern. This is Brian's second time on the show, and if you haven't

listened to the first one, here is a link in the description. It is one of my favorite

episodes, so make sure you check that out. Brian is a master of persuasion, influence, and sales,

and now is the proud author of an incredible book, Influence People, Powerful Everyday

Opportunities to Persuade That Are Lasting and Ethical. I finished this book in two days and

took 15 pages of notes.

It is so good. So, so good. So check it out. There's a link in the description if you're

interested in purchasing. So without further ado, let's jump into the interview.

Brian, welcome to the show, my friend. Thank you for having me back, Kwame. It's great to be here.

It's my pleasure. Your last episode was

fantastic and we're excited to have you back on the show. But for those listeners out there who might

not have seen the first one, how about you just give us a brief synopsis of who you are and what

you do? All right. Well, big change since I think I spoke with you last, I left my corporate job. I am now doing my influence people full time. And what I do is I teach people about the psychology of persuasion and how do you take all that science and research and bringing it into your communication so you can ethically get people to do the things that they need to do.

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