Study - Why Twice As Many Kids Want to Be YouTubers (Not Astronauts) #1782

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 July 2021

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. With so much of the content that people of all generations consume online being produced by influencers who seemingly have fun all day while making buckets of money, it is no wonder that being a YouTuber looks so appealing. Tune in and get our take on this situation. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Twice As Many Kids Want to Be YouTubers (Not Astronauts). [00:30] The move from kids wanting to be astronauts to YouTubers. [01:40] How the ways people make money are going to drastically change. [02:20] The different reasons why people love watching YouTube. [03:15] What is alluring about YouTubers and how to monetize an audience. [01:50] How people like Floyd Mayweather, Logan Paul, and Kylie Jenner make money. [06:40] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Floyd Mayweather Logan Paul Kylie Jenner Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:50.5	Today we're going to talk about why twice as many kids want to be YouTubers and not astronauts.
0:56.6	So let me give some context around this.
0:59.2	Back in the day, when maybe in the 60s, 70s or so, when we were sending astronauts to
1:03.7	space, at least in the United States, everyone was interested in that, right?
1:06.2	People saw it on TV.
1:07.2	It's like, oh my god, that's so cool.
1:08.4	And nowadays, when you look at the surveys, the number one job that kids want to be doing
1:13.6	is they want to become YouTubers, right?
1:15.6	You look at the Mr. Beasts of the world, the ninjas of the world.
1:18.6	There's a lot of, you know, up and coming YouTubers out there and, you know, the gamer influencers.
1:23.0	I think a YouTuber is really cool.
	...

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