How to Growth Hack Your Company by Copying Hubspot | Ep. #603

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 March 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere. [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool. [01:04] When it comes to software, you want to give away something everyone wants. [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic. [01:43] You can even apply this to physical products. [02:10] “Marketing is a race to the bottom.” -Neil [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software. [02:50] Russell Brunson offered a free book for which you only had to pay shipping. [03:15] Outgrow is a great free tool you can use and customize to suit your needs. [03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers. [04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz. [05:05] Hubspot personalizes the site to each visitor and welcomes you back by name. [05:24] Personalizing the experience will help conversion rates. [05:35] Amazon is also good at personalizing their experience. [06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers. [06:35] Product tools are the best way to market. [07:15] That’s all for today! [07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:52.3	Welcome to another episode of Marketing School.
0:55.0	I'm Erid Sue.
0:57.0	And I'm Neil Patel, and today we are going to talk about how you can
1:00.0	grow-packed your company by copying HubSpot.
1:03.2	So I can preface this by saying first,
1:06.0	I had one of the HubSpot VPs, David Kansol,
1:08.6	who is now the CEO of Drift,
1:10.8	and he was on the podcast, Growth Everywhere a While Back, and he was on the podcast growth everywhere a while back and he was talking about how HubSpot basically acquired a ton of its customers through its website greater tool.
1:20.0	So basically they had a really good tool and a lot of people were using it got a lot of
1:23.0	backlings got a lot of traffic and that's how they drove a ton of leads and this is something that a lot of people
1:27.6	are utilizing including Neil so Neil I'll let you kind of elaborate a little more maybe.
	...

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