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Marketing School - Digital Marketing and Online Marketing Tips

How to Convert Your Visitors Into Repeat Visitors | Ep. #604

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 27 March 2018

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors [00:45] 25-30% of Single Grain’s visitors are repeat visitors. [00:48] Most people will have this percentage of repeat visitors. [01:12] Collect email addresses and re-market to them. [01:30] People on your email list will be the highest converting channel. [01:36] Emails account for 30% of Overstock’s sales. [01:55] Made a lead magnet. [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar. [02:40] Use multiple channels; try push notifications. [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal. [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website. [03:24] You can use RSS to blog. [03:50] It’s a quick and easy way to blast everything. [04:10] Neil write his emails manually, which may make his blasts more successful. [04:30] Tailor your titles and content to each outlet (email, social, etc.). [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site. [05:14] The goal is to engage with people as many times as possible. [05:55] Check out Neil’s guides on Quicksprout. [06:12] If you Google online marketing, Neil is always one of the top results. [06:38] Don’t forget about retargeting! [06:50] That’s all for today! [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time.

0:52.3

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue, and I'm Neil Patel.

0:57.0

And today we are going to talk about how to convert your visitors

1:01.0

into repeat visitors.

1:02.8

So, well, go ahead.

1:05.1

Well, Eric, let me ask you a question.

1:07.0

You go into Google Analytics, you look at your stats all the time,

1:09.7

what percentage of your visitors on single grain

1:12.3

are repeat visitors?

1:13.6

Oh, well, I think about 25 to 30 percent?

1:17.2

That's right.

...

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