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Marketing School - Digital Marketing and Online Marketing Tips

7 Simple Copy Hacks That'll Allow You to Sell Anything | Ep. #602

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 25 March 2018

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #602, Eric and Neil count out 7 hacks that will help you increase your revenue. Tune in to hear these great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Copy Hacks That'll Allow You to Sell Anything [00:35] #1: Take a look at what everyone in your space is doing. [01:03] Focus your copy on a niche instead of directly competing with others content. [01:33] By tailoring to a specific audience, your conversions will go up. [01:54] #2: Check out Backlinko. [02:01] All the posts are easy to read. Model yoru content after this. [02:40] #3: Integrate testimonials and case studies that prove your point. [03:10] Make sure you include more than one testimonial. [03:20] Make it more of a story. [03:33] #4: Emaildrips will help you draw inspiration on what to do next. [03:59] #5: Do the opposite pitch of what is on your landing page. [04:30] Most of your visitors won’t convert, but re-market to your core audience. Send them to a different landing page and try a more emotional pitch. [05:10] #6: Generate a sense of urgency (Swiped is a great resource for this). [06:15] #7: Make sure you have a relevant call to action. [06:45] Relate your calls to action to everything you see on your homepage. [07:04] That’s all for today! [07:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Errik Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about seven simple copy hacks that will allow you to sell anything.

1:03.4

Neil, what's number one?

1:04.9

Sure, number one for you is taking a look

1:08.5

at what everyone in your space is doing.

1:11.4

So everyone in your space, let's say they're email email marketing solution they're going to be

1:14.9

talking about affordable email marketing or they're going to be talking about

1:18.2

email automation or whatever it is it can even be the same thing with teeth

1:22.2

lightning teeth whitening that does X, Y, and Z or within 30 minutes or whatever it may be.

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