Nikita Beer, who's the head of product at X.

Uh-huh.

So he actually tweeted something.

He deleted it, but this is how to grow fast on X.

And this actually ties in with, this ties in with content in general.

So let me, let me read this out to you.

So Nikita says, CT crypto Twitter is dying from suicide, not from the algorithm.

CT, again, crypto Twitter, ends up wasting all their reach algorithm ct again crypto twitter ends up wasting

all their reach on replying good morning so gm right so crypto twitter would be gm we all gonna make it

all these things right um hundreds of times and when they finally post real content like a project

announcement it only gets shown to three people let's go back what ct crypto twitter okay but you so i don't know what that

is three four years ago everyone was like um there all meet all these acronyms so if you say gm like good

morning everyone responds gm jim jim jim jim right um or it's like um you know crypto's going down

it's okay guys we all gonna make it right so everyone's using these acronyms but his point is

crypto twitter kills itself because they are wasting their reach. So the point is, the average

Twitter user only views 20 to 30 posts per day. Okay. So crypto Twitter ends up wasting all their reach

on replying good morning, hundreds of times when, and when they finally want to post real content like a project announcement, it only gets joined to three people. So the point is, don't try to post in volume, try to post something with a point of view, something that's high quality, and then do it only a couple of times. Don't just try to spam Twitter. Because people are like, oh, we can spam Twitter. You actually can't. That's his point. Yeah. Yeah. That makes sense. Yeah. I figured it's just like most social networks. If you go on Instagram and you post 20 times a day, your reach gets really compressed. And then in the future when you want to post, the algorithms also are like, hey, your followers don't like engaging with you. We shouldn't show your new stuff, even if it's good that often. So you've got to start rebuilding your trust with these platforms and your followers. You know, at least with this podcast, our best content is when we have a story and we're just being ourselves. And so I realized yesterday, I was, I was telling you this pre-show, but I was, you're speaking at the summit today. I was speaking at the summit yesterday. And I was like, you know what? I'm going to go in with no deck, no preparation, nothing.

Okay, I called it something else. But anyway, that's not the point. So the point is, I'm going to go in and I just came in with a ton of energy and then I did some screenchairs going back and forth. and everyone in the chat's like yeah yeah yeah yeah everyone's going crazy right um and then i because granola

was recording that i I took that transcript.

I also took a transcript of us just, you know, riffing on this, right?

Like 120 minutes or so, or yeah, 120 minutes, 80 minutes.

And then I compared it to me talking at a conference, like the HubSpot conference, okay?

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