The 10 counterintuitive truth.

So you can see it on the screen here.

I'm going to start with number one, okay?

Free products are better marketing than ads. And I'm actually going to let you take this one because you've done this quite a bit with the products that you've given away in the past. Yeah, I agree with this. And when you look at free products, as advertising continually gets more expensive over time, just look at Facebook and Google's earnings. But what changes is when you give away something for free, eventually because ad costs are so high, it's cheaper to build this stuff and give it away for free, especially now with Ahi, than it is to pay for the ads. And you've got to figure out what can you give away for free, but sell them on the back end that's more expensive to make up for your cost of the free offering. And that's exactly what we're doing. With Clickflow, we have a, there's a free trial version, but we're going to have stuff in the back. And there's going to be buttons to up. And then also we're going to look for product qualified leads, people that are good fit ICP for product, but also for managed services in the back end. But to Neil's

point, I'm looking at a lot of these prototypes that I'm building right now within CloudCode.

I'm like, oh, I should just give this away for free. These are nice lead magnets that you can make now.

And that's why Neil, I don't know if I mentioned this on this podcast, but we're mandated in my

company, when the first year, when the new year start, I'm like, okay, everyone's got to learn cloud code.

Within the next six months, everyone's got to be proficient. We're going to help them get there. It is a requirement. We're doing these office hours now. We're doing these hackathons, all these things. And I still don't think like it's enough, but we're going to have to, we're going to have to get it there. So anyway, all that's today, that's number one.

Number two, Neil, is boring marketing makes the most money.

Yes. we're going to have to get it there. So anyway, all that's say, that's number one. Number two, Neil, is boring marketing makes the most money.

Yes.

Channels like SEO that are really ugly.

Email, direct mail.

Paper click, conversion optimization.

They tend to make companies way more money than being like, let's try to go viral on Instagram or Facebook.

Or let's do this cool creative TV ad.

If TV ads were so effective, I'm not saying they're not effective.

They actually do generate profitability if you know how to do it right.

But if there were so much better than the boring Google paper clicks, Google wouldn't be the

most profitable company in the world.

They're worth more than all the TV companies that I know of if you combine them, they're worth roughly $4 trillion from something that's boring. Yeah. Now, number three, high agency beats intelligence in the AI area. And what that means by high agency is someone who has that biased action, someone who's willing to move quickly on things. Because the faster, the more rotations you have, the more shots on goal you're going to have, you're going to make mistakes, but you're going to learn from those mistakes, versus someone who's really smart, but it's slow to get things done. You want someone who's quick, and if you have that, those people are going to get the most done, and those people are going to be the most successful.

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