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Marketing School - Digital Marketing and Online Marketing Tips

Companies Ignoring Claude Code Will Get Left Behind

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 20 January 2026

⏱️ 16 minutes

🧾️ Download transcript

Summary

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that highlights this concept, emphasizing the gap between companies that quickly embrace artificial intelligence and those that lag behind. This episode also touches on the role of AI automation and AI tools for business in shaping the future of industries. Subscribe for more marketing strategies! Timestamps (00:00) AI Adoption And Company Inertia (01:12) Why AI Compounds Faster Than Humans (02:26) High Leverage Vs Deal Making (03:19) Time Wasters And Daily Friction (04:10) Parenting, Principles, And Automation (05:26) Turning Dead Time Into Leverage (06:18) Claude Code As A Business Brain (07:11) Human Relationships Still Win Deals (08:09) What Is Truly High Leverage Work (09:21) Optimizing For Revenue Scale (10:13) Elon Musk’s View On SEO (11:17) Why The Best Product Wins (11:56) Is The SEO Content Game Dead (12:54) Valuable Content Vs Commodity Content (13:54) How LLMs Still Rely On Search (14:30) Unique POV And Data Storytelling (15:22) Omnichannel Marketing Fundamentals

Transcript

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0:00.0

Remember I sent you that Elon interview, the three-hour one he did? Do you watch the whole thing? Okay. So he does say something in there where he's like, and I think he brings a really good point here. With the company, especially the larger you are, the more inertia there's going to be, right? The less willingness to change there's going to be. So he's like, look, the AI adoption stuff, there's going to be a situation right now where the companies are really on top of it

0:21.2

versus the inertia of companies that are not. They're going to be able to run circles around the ones that aren't. And he's like, naturally, there's going to be inertia. But, you know, his whole stance, like, if you if you haven't listened, that one, is basically, you know, most working will be optional in the future, which he's quite, he said quite a bit, right? There's going to be a lot of robots,

0:37.1

things like that.

0:38.7

I think my take on this cloud code thing is this is probably the first time, like the way we were using it previously. It's like, okay, use it for strategy, tax strategy and all that. You want to, you know, hallucinate less, talking to it back and forth. now it's just like oh my god God, I can, any product that you build, it's not, you and I are human beings were flawed, right? But a product is going to continue to improve over time. You can keep compounding on it over time. And if you can have multiple fires in the iron, irons in the fire, where you can compound them for the highest leverage things that you want to do the more people that do this my god like this the like this is the first time it's funny he's making fun of me right he's like you know you call it all these trends and then i have to give it to you this is like this is like when you called out bitcoin right it's like you're you're on top of it's like most of time a lot of stuff you say are stupid trends but this is like you're right

1:27.6

you're right on wait who's saying that to you um our mutual um telecoms friend oh okay yeah yeah yeah and he's

1:34.2

he's generally a skeptical person too no i'm with you i'm 110% sold on a i just need to get you to use

1:41.1

it no so much so that i push all my executives really hard to implement. And every week, I have a call with them on how much more do we implement and what were the results. Every single week, they get the question. And what I like doing is I like calling them all separately. Yeah. To see if it's consistent. Yeah. And then what different departments? I recommend if most people can do that, that would be great. But the other thing, Neil, if you actually do this for a little bit, I guarantee you're going to grow much faster. Guaranteed. And you're probably right. I just find if I spend the majority of my day doing deals, I make the most amount of money from that. It's okay. you're going to touch this at some point and you'll be like, Eric, you were right. Swear on my life, you're going to grow a lot faster.

2:20.6

Swear my life. deals, I make the most amount of money from that. It's okay. You're going to touch us at some point and you'll be like, Eric, you're right.

2:18.8

Swear on my life. You're going to grow a lot faster. Swear on my life. So we're on Noah's life too. Okay. So here's a question. I'm pitching a nine figure deal right now. Nine figure in revenue for me, right? Nine figure revenue for your company. Yeah, yeah, right now.

2:33.9

Yeah, yeah, yeah.

2:34.7

Long shot.

2:35.8

I'm talking to the right person who can make the decision.

2:37.8

Yeah.

2:38.0

All right. for me, right? And I figure revenue for your company. Yeah, yeah, yeah. Right now.

2:34.5

Yeah, yeah, yeah.

2:35.5

Long shot.

2:36.5

I'm talking to the right person who can make the decision.

2:40.0

It's hard for me to get that kind of leverage using AI.

2:44.5

I think in that case, the human part is good.

2:46.5

You get what I mean, right?

2:48.5

I'm trying to focus on, I'm spending most my time right now on minimum mid-seven figure deals all the way up to nine and only have one nine-figure deal that I'm working on. I'm trying to get another one in the works, but I'm spending my time on mid-seven all the way up to, you know, well into the eight figures. Like, it's hard for me to use AI and create those kind of efficiencies.

3:29.0

I close a handful of them a year or six or seven. Yeah. It's a great year. It's a great year. And that's just new business that I'm bringing, not anyone else on my team. What part of your day pisses you off right now or what part of your day do you feel like you're wasting your time the biggest time the biggest thing that pisses me off is picking um my kids up in school and waiting in the and picking waiting in the car line so it's so it's the driving that irritates me yeah i used to have a driver

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