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Marketing School - Digital Marketing and Online Marketing Tips

How to Get Your Blog Readers to Come Back to Your Site | Ep. #337

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 3 July 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site 00:35 – Retarget your readers 00:49 – Use OneSignal which is a push notification software 01:03 – You can get a high click through rate and it’s very effective 01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber 01:21 – Chatfuel and ManyChat are bots for Messenger 01:38 – You can also build a sequence 01:45 – Another strategy is to collect emails 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website 02:05 – It is good for engagement and sales in the future 02:14 – Create a great intro email 02:28 – Set up a workflow at Meet Edgar 02:34 – “You want to be everywhere” 02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels 03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back 03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels 04:07 – That’s it for today’s episode! 3 Key Points: Retargeting has always been a necessary action to take to make your readers circle back to your blog. Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat. Be EVERYWHERE to be top of mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

low time.

0:51.8

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to get your blog readers

1:00.0

to come back to your site.

1:03.0

So I'll kick it off, I'll make it simple.

1:04.6

Retargeting.

1:05.8

Get them to come back, if they read a post on SEO,

1:08.8

retarget them with maybe another post on SEO

1:11.0

or maybe retarget them to, you you know maybe a lead magnet that you have

1:15.0

or just another resource. Take them down a journey. So you can also use one signal

...

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