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Marketing School - Digital Marketing and Online Marketing Tips

7 Tools to Help You Promote Your Content | Ep. #336

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 2 July 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #336, Eric and Neil discuss 7 tools to help you promote your content. Tune in to learn these standout, effective tools that can elevate your content promotion. You’ll also find out why contacting those who follow your competitors can help you boost your own content promotion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You Promote Your Content 00:46 – First is to use Facebook ads which has the boost post button 01:20 – Second is to use BuzzSumo where you can type in different keywords that relate to your article 01:27 – Click view shares and you’ll see the people who tweeted them, then email those people to promote yours 01:42 – Third is Meet Edgar which allows you to setup an automated queue of content in different channels 02:08 – Fourth is Ahrefs which will helps you find who’s linking your competitor’s content and you can message them to promote yours as well 02:29 – It doesn’t track traffic right away, but it will eventually 02:25 – Fifth is IFTTT or If This Then That or Zapier that automates certain workflows 03:14 – Sixth is going after broken links and using a broken link checker 03:36 – See who’s linking to the broken links and that has similar content to yours—and email them 04:11 – Last is Sniply which allows you to enhance every link that you share 04:50 – the link can be a link to a lead magnet 05:00 – Contact Eric and Neil for any tools you find valuable to the listeners of Marketing School 05:10 – That’s it for today’s episode! 3 Key Points: Go directly to those people who share your competitor’s links; it may take time, but it works. Create a smooth workflow so you can maximize content promotion with your team. Different channels are now updating to cater to content promotion and this makes it easier to cross-post. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we are going to talk about seven tools

1:00.0

to help you promote your content. So I will go ahead and kick it off. You have from a, I guess we've talked about these

1:09.8

content syndication tools in the past, so you can use these if you're looking to scale quickly.

1:14.9

But I'll start it off with Facebook ads first.

1:17.9

Facebook ads is really good because of the targeting

1:20.6

that you can go after.

1:21.4

And then you can also press the easy button too you can use

1:23.7

boost posts and now there's bots that are coming out as well that will tell you like

1:28.5

hey do you want to continue to boost this post it seems to be doing well so

...

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