Is Bing Worth Your Attention? | Ep. #338

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 July 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demographic and the benefits and tools offered by Bing that will drive your ROI. Time Stamped Show Notes: 00:27 – Today’s topic: Is Bing Worth Your Attention? 00:33 – Google search share is around 60% and Bing’s share growth is increasing faster 01:00 – Yahoo is at 12% which is next to Bing and the rest are just small share sites 01:12 – If you have things working out on Google, bring them to Bing 01:25 – Some of Eric’s clients that are using Google AdWords are on Bing as well 01:32 – Neil did tests with Bing and Bing has an older demographic 01:40 – If you’re targeting an older audience, Bing is a good channel for you 02:05 – Bing has some great SEO tools 02:11 – Search for Bing SEO Tools 02:48 – Bing is old, it works and drives positive ROI 02:55 – The cost of PPC (price per click) is cheaper 03:06 – Bing and Google don’t want to share the same top results 03:38 – Marketing School is giving away a free 1-year annual subscription to Drip which is an email service provider 04:10 – Rate, review and subscribe to Marketing School to win 04:13 – Text MARKETINGSCHOOL to 33444 to prove your subscription 04:30 – That’s it for today’s episode! 3 Key Points: Bing is similar to Google; therefore, what you have on Google will probably work on Bing as well. Bing has SEO tools that make it easier for you to track your ranking on Bing. Bing is cheaper, it works well, and drives positive ROI. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:56.0	Hello and welcome to another edition of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to talk about if being is worth your attention.
1:02.0	So just for some context,
1:04.2	Google's search share is about 63-ish, 64-ish percent.
1:09.4	But being is actually, their search share
1:12.1	is growing a little faster if you look at the latest numbers.
1:14.8	I think they're still around, and you can take a look and Neil you might know better than I do,
1:19.2	but maybe it's around 20-ish percent, 23-ish percent or so. Yes, it's around 21 percent according to the comp score.
1:25.0	So it is a decent amount and then funny enough, Yahoo is the last place at 12 percent and then from there it's just a ton of small players who don't even
1:35.3	matter.
1:36.3	So I would say I mean being is you know from a from a search advertising
1:40.3	perspective if you have things working in Google, why not carry it over into
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.