How to Get the “Swipe Up” Feature in Instagram Stories Without Needing 10,000 Followers | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 4 August 2020

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever wished you knew someone who knows social media advertising inside and out can just show you – once and for all – how to set it up? Well, wish no more. I asked Jason Pantana to guest host today’s #TomFerryShow, and he delivered by walking you through the tremendous opportunity of advertising on Instagram Stories… …Screen by screen, step by step. INCLUDING how to get the “swipe up” feature in Instagram Stories even if you don’t have the minimum 10,000 followers they require. Whether Facebook’s Ad Manager seems like a giant mystery to you or you just want this specialized instruction on running IG Story ads, you won’t want to miss this 12-minute video.

Transcript

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0:00.0	For the majority of my life I have been passionate and dedicated about changing lives and growing businesses through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow. their
0:13.0	tactics, their mindset techniques to help you and your business grow.
0:15.0	Join me as we take it to the next level.
0:18.0	Welcome to the Tom Ferry Show.
0:21.0	What's going on Tom Ferry Show viewers? My name is Jason Pantana. I'm a business coach with Tom Ferry and host of Marketing Edge. Now today I got a special treat, at least I think I do, I want to talk to you about Instagram Story Ads.
0:33.0	Now if you're unfamiliar with Instagram Story Ads,
0:35.0	I'm going to be walking it through the Ads Manager
0:37.0	and all kinds of fun stuff today,
0:39.0	but I want to position a thought in your mind right now.
0:42.0	Have you ever wanted to get that handy
0:44.8	dandy swipe up feature on Instagram? That is so hard to get because you've got to
0:48.6	have 10,000 followers and wondered is there a way to actually get it? And the answer is, yeah there is.
0:54.0	You don't have to have 10,000 followers
0:56.0	to get the swipe-up feature
0:57.5	if you're willing to run an Instagram Story ad.
1:00.0	Now, what do I love about Instagram Story ads? One it's an underutilized placement.
1:04.8	A lot of people run their ads on Facebook and in Instagram and Messenger, but they overlook
1:09.8	the power of just Instagram Stories as a placement for their ads.
1:13.7	Plus, it's a fun opportunity for some short videos
1:16.5	and killer content.
1:17.5	Now, today, I'm gonna walk you through pretending
1:20.3	we've got a brand new listing,
	...

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