Hey GoGetters. I am your host, Casey Morris, and I am a former teacher who now specializes in helping teachers and other entrepreneurs transition from their current job to become online marketers.

In today's podcast, we're going to be chatting about how to get noticed in a world full of people who are presumably

just like you. Now let's dive into the show. Welcome to the GoGetters podcast where we talk about

all the secrets to marketing your online business. This former teacher turned Go-getter now runs a successful online business after leaving

the classroom behind and thinks you can too.

Here's your host from the blog, Teaching on Less, Casey Morris.

So let me set the mood for you or give you a certain situation.

You've been there or you're living in this moment right now.

You are plagued with the thought of comparison.

Or you're focusing your efforts on what everyone else is doing and as a result, you're

lacking the extra oomph that you need to get noticed. It's tragic,

really. It's super tragic when I see someone with so much talent lack the self-assurance that

they need to become a thought leader in their industry. A thought leader is the idea that you can become an authoritative or

influential person in your area of expertise. Becoming a thought leader is your proverbial

golden ticket. It's that one in a million chance that you can become different from everyone else.

You are so well known, much like Willy Wonka's crew of children who got that winning

golden ticket that people associate you with success.

They associate you with your brand, your niche, your area, your everything.

So how might someone become a thought leader and get noticed in a world filled with

lookalike audiences and copycats?

That really was a loaded rhetorical question, but there's no right answer. There really is no golden ticket,

folks. There's no free ride. There are, of course, certain paths that you can take,

...