How to Get Leads Consistently (without Boredom) | Ep 156

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 9 October 2019

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:26) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets

(2:14) - News: people change, stories remain, consistency in messaging

(2:38) - Marketing: core desires stay constant, messaging doesn't need creativity

(4:50) - Stories: fit messaging buckets that the target audience responds to

(7:32) - Story believability: personal elements in larger messaging buckets

(10:41) - Pain points: hit multiple avatars, salient experiences, story experience

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.4	What's going on over and happy Friday?
0:30.0	Hope you guys are having a fantastic Friday.
0:33.0	I wanted to make this because I literally just got off the cold on the marketing team.
0:36.4	And I just gave these two analogies.
0:38.6	I thought they were really good about how to consistently market and always know that your ads
0:44.1	are going to convert.
0:45.6	And so one of the issues that we ran into with our team is that they get tired and make an
0:50.8	ads all the time.
0:51.3	They get bored of making ads.
0:53.3	It's like the same ads.
0:54.4	Oh, right, right.
0:56.0	And so they want to flex their creative muscles.
0:58.1	We do the same things I've heard.
	...

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