Problem Solving: It's Usually the Big Obvious Sh*tty Answer | Ep 155
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 5 October 2019
⏱️ 15 minutes
🧾️ Download transcript
Summary
"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Clear, simple communication is effective.
(3:44) - Address the big, obvious problems in business.
(7:13) - Goodwill is important to prevent attrition.
(7:50) - Emotionally detach when appraising business.
(10:00) - Finish strong to circle back to the beginning
(12:34) - Consistency is key to making more money.
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Transcript
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| 0:00.0 | Hey guys, love that you're listening to the podcast. If you ever want to have the video version |
| 0:04.8 | of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff, |
| 0:09.2 | sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel. |
| 0:13.3 | It's absolutely free. Go check that out if that's what you are into and if not, keep enjoying the show. |
| 0:18.3 | I'm coming back from a beautiful weekend in Vegas, Pirates Cove. And I wanted to talk about |
| 0:26.7 | a problem. And I want to talk about it because it is something that we as entrepreneurs do |
| 0:30.8 | all the time. And a lot of us don't do it very well. And I think that another thing that I get |
| 0:35.6 | pulled on the phone for and I get comment, you know, I get tagged in and I get DMed is because |
| 0:40.0 | people have problems and they don't know the answers, right? And so one of the biggest lessons |
| 0:46.1 | that Layla and I have learned as we've grown our business is kind of the the unsexy truth about |
| 0:52.0 | problems. And the it's that it's it's usually the really shitty obvious answer. And so what I mean |
| 0:59.6 | by that is that for example, if you're trying to, you know, get leads in the door and you're like, |
| 1:04.6 | man, like this campaign is working. It's usually not because of your Facebook bidding or because of |
| 1:10.8 | the, you know, audience that you're doing or the demographics or like crazy Facebook algorithm. |
| 1:17.1 | It's usually because the ad sucks, right? It's usually because the creative is not compelling. |
| 1:20.4 | It's usually because the offer's not very good and the messaging isn't clear. As in people just |
| 1:25.0 | don't even know what to do next, right? Like one of the biggest things like I get like the biggest |
| 1:30.1 | advice that I can give for like copy and creative and marketing is like just be ridiculously clear |
| 1:35.1 | and assuming you're talking to someone who's in the third grade or less. Like why is the big like |
| 1:39.1 | why does every single like the presidential candidate that speaks to the lowest dialects in terms |
| 1:43.7 | of reading level always wins is because most people just don't give a lot of attention to when |
| 1:48.0 | they're listening to and doing things. And so the clearest simplest way of communicating typically |
... |
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