Hey guys, love that you're listening to the podcast. If you ever want to have the video version

of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff,

sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel.

It's absolutely free. Go check that out if that's what you are into and if not, keep enjoying the show.

I'm coming back from a beautiful weekend in Vegas, Pirates Cove. And I wanted to talk about

a problem. And I want to talk about it because it is something that we as entrepreneurs do

all the time. And a lot of us don't do it very well. And I think that another thing that I get

pulled on the phone for and I get comment, you know, I get tagged in and I get DMed is because

people have problems and they don't know the answers, right? And so one of the biggest lessons

that Layla and I have learned as we've grown our business is kind of the the unsexy truth about

problems. And the it's that it's it's usually the really shitty obvious answer. And so what I mean

by that is that for example, if you're trying to, you know, get leads in the door and you're like,

man, like this campaign is working. It's usually not because of your Facebook bidding or because of

the, you know, audience that you're doing or the demographics or like crazy Facebook algorithm.

It's usually because the ad sucks, right? It's usually because the creative is not compelling.

It's usually because the offer's not very good and the messaging isn't clear. As in people just

don't even know what to do next, right? Like one of the biggest things like I get like the biggest

advice that I can give for like copy and creative and marketing is like just be ridiculously clear

and assuming you're talking to someone who's in the third grade or less. Like why is the big like

why does every single like the presidential candidate that speaks to the lowest dialects in terms

of reading level always wins is because most people just don't give a lot of attention to when

they're listening to and doing things. And so the clearest simplest way of communicating typically

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