The interviews, they just keep on getting better. I got another great guest for you today.

How do I do this? Oh, it's a lot of work. I got to tell you. Trying to find the very best salespeople

out there that will give us just a little bit of time to share their story, share their approach,

share how they do things a little differently. And these are the distinctions that we all

want to learn. We all want to take note of. We want the shortcut. We want the smart cut, a smarter way

of selling because we only have so much time. None of us has a 25-hour day. We all have 24. So how do we make

the most of it and get the highest return for our hard work instead of just that rejection?

That's what we're going to be talking about today is that smarter way of getting that conversation started with people.

And you're probably wondering, oh, you know, isn't it just pounding the phones, Brian?

Isn't it just a numbers game?

It is if you don't know what you're doing.

I get in this debate on LinkedIn all the time with those sales math monkeys.

Oh, if you just do this number of calls, this number of emails, you're just bound to find something.

Yeah, find something, not create it.

Finding something in this big world of 7 billion people is pretty hard there's a lot of things to

do people don't pick up the phone they don't tell the truth they don't reply to our emails we have to

do something smarter so that's what we're going to be talking about today hey and i really appreciate

you listening but could you do me a little favor? Just one. You don't have to write a

review that takes time. If you do great, thank you. Just tell a friend about the show.

Somebody who wants to become better at sales, not the people in the B-player trap, the know-it-alls,

the two ears in one mouth, people, the people who really want

to make more money, be better at B-to-B sales, take their career to the next level.

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