HOW TO WORK SMARTER - NOT HARDER
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 • 1.2K Ratings
🗓️ 28 January 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Email me additional questions: briangburns@me.com
— SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
It would pay for itself if I closed only one new deal of $X value.
Please let me know by Friday if I can move forward with this 1 year course.
Thanks,
ME
Here are some student interviews from the courses:
————————————————————————————————————
Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
Twitter: @briangburns
LinkedIn: Brian G. Burns
Facebook: Brian Burns
YouTube: Brian Burns SALES PODCAST
Transcript
Click on a timestamp to play from that location
| 0:00.0 | With this podcast, I've promised you I'd bring you nothing but the best salespeople in the world. |
| 0:06.3 | And today we have one of them. |
| 0:08.7 | This one even surprised me. |
| 0:11.6 | This rep basically hit me up on LinkedIn. |
| 0:15.7 | And when I do my post, looking for the very best salespeople to be on the show, |
| 0:20.0 | and nominated a lot of his |
| 0:21.4 | friends and then his friends nominated him and I looked at the LinkedIn profile and I was |
| 0:26.9 | like this this should be okay I guess I don't know I don't know if it'll fit into |
| 0:31.0 | because it really wasn't a B to B sale exactly he was selling to high net worth mostly doctors which I guess they have their own |
| 0:40.2 | business but it's much more of a one-on-one type of sale but let's give it a try I had |
| 0:47.7 | them on and it kind of blew me away I think this is one of these episodes that you |
| 0:52.3 | should listen to once a month, once a week, |
| 0:56.6 | maybe, because the whole idea about becoming great in sales is not grinding more. |
| 1:03.9 | The grinding more burns out. |
| 1:06.5 | I'm a big fan of working hard. |
| 1:08.3 | I work super hard, but the problem is we only have 24 hours |
| 1:13.3 | in a day. And we always try and steal from that health part, you know, the sleeping and eating well |
| 1:19.9 | and give it to the working hard part. And then it kind of spirals downward. The difference between that and working smarter, figuring out the puzzle of how do you get more |
| 1:34.5 | sales in the same amount of time with the same amount of effort, doing it smarter, getting rid of |
| 1:42.3 | the low productivity activities and focusing on the highest productivity activities. |
| 1:49.0 | And we all kind of know this, but what is it happened? |
| 1:53.3 | Is there a single manager that really allows this out there? |
... |
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