HOW TO CLOSE THE LARGE ENTERPRISE DEALS FAST
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 21 January 2026
β±οΈ 38 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERYΒ OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'SΒ ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
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Email me additional questions: briangburns@me.com
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β SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
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It would pay for itself if I closed only one new deal of $X value.
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Please let me know by Friday if I can move forward with this 1 year course.
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Thanks,
ME
Here are some student interviews from the courses:Β
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Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | A lot of people say, hey Brian, interview people more who sell industrial products, who sell capital equipment. |
| 0:08.0 | Because the software stuff, oh, that's different. |
| 0:12.0 | Well, sales, it really comes down to how many people have to get involved. |
| 0:18.0 | Why are they buying it? What are their alternatives? Why they need to |
| 0:23.4 | buy it now? And, you know, what you're selling, yeah, it has a certain nuance to it. But certain |
| 0:34.6 | elements are also the same. You know, the economics of buying something that's 100K within a |
| 0:40.6 | company has a lot of the same behavior regardless of what it is. Different people get involved, |
| 0:47.0 | maybe on the usage end of it, but on the paying for it and the approving side of it, |
| 0:52.1 | might be the same people. people today Justin Pike is coming back |
| 0:57.2 | on the show he was on almost two years ago a great rep a lot of good experience a lot of great |
| 1:05.8 | stories to share and things that we all can learn when we're selling a big deal into a company. Let's get |
| 1:13.5 | into the interview. I'll sum it up at the end. And if you know another sales rep, tell them about |
| 1:19.0 | the show, will you? Also, I'm looking for great guests. So if you know one or our one, |
| 1:23.4 | hit me up on LinkedIn. Here we go. Hey go hey Justin thanks for joining us today |
| 1:31.0 | give us a little update and a little |
| 1:32.6 | status on yourself there yeah Brian awesome to be with you again |
| 1:36.9 | I think it's been about a year and a half since we |
| 1:39.8 | last chatted things are going really well |
| 1:43.3 | still with Brookner Group USA. In Portsmouth, |
| 1:47.3 | New Hampshire, exciting news. We're moving our facility to Dover, New Hampshire, but I work specifically |
| 1:52.1 | for Keeful packaging, which is thermoforming equipment in the world of plastics and fire. |
| 1:58.4 | Things are going very good. Our company is doing very well. The landscape is |
... |
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