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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO CLOSE THE LARGE ENTERPRISE DEALS FAST

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 21 January 2026

⏱️ 38 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

A lot of people say, hey Brian, interview people more who sell industrial products, who sell capital equipment.

0:08.0

Because the software stuff, oh, that's different.

0:12.0

Well, sales, it really comes down to how many people have to get involved.

0:18.0

Why are they buying it? What are their alternatives? Why they need to

0:23.4

buy it now? And, you know, what you're selling, yeah, it has a certain nuance to it. But certain

0:34.6

elements are also the same. You know, the economics of buying something that's 100K within a

0:40.6

company has a lot of the same behavior regardless of what it is. Different people get involved,

0:47.0

maybe on the usage end of it, but on the paying for it and the approving side of it,

0:52.1

might be the same people. people today Justin Pike is coming back

0:57.2

on the show he was on almost two years ago a great rep a lot of good experience a lot of great

1:05.8

stories to share and things that we all can learn when we're selling a big deal into a company. Let's get

1:13.5

into the interview. I'll sum it up at the end. And if you know another sales rep, tell them about

1:19.0

the show, will you? Also, I'm looking for great guests. So if you know one or our one,

1:23.4

hit me up on LinkedIn. Here we go. Hey go hey Justin thanks for joining us today

1:31.0

give us a little update and a little

1:32.6

status on yourself there yeah Brian awesome to be with you again

1:36.9

I think it's been about a year and a half since we

1:39.8

last chatted things are going really well

1:43.3

still with Brookner Group USA. In Portsmouth,

1:47.3

New Hampshire, exciting news. We're moving our facility to Dover, New Hampshire, but I work specifically

1:52.1

for Keeful packaging, which is thermoforming equipment in the world of plastics and fire.

1:58.4

Things are going very good. Our company is doing very well. The landscape is

...

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