Welcome to the Articharm podcast where we break down the science of powerful communication and winning mindsets so you have the cheat code to succeed with people every episode is jam packed with actionable steps to unlock the hidden superpowers inside of you level up with us each week by listening to interviews with the best in business psychology and relationships we distilled thousands of hours of research in the most effective tools and the latest science so you can start winning today let's face it in order to be seen heard your communication needs to cut through the

noise and we're going to show you how I'm AJ successfully recovered introvert entrepreneur and self development junkie and I'm Johnny Zubak former touring musician promoter rock and roller and co founder here at the articharm and for the last 15 years we've trained thousands of top performers and teams from every background we have dedicated our lives to teaching men and women all they need to know about communication networking and relationships you shouldn't have to settle for anything less than extraordinary

all right let's kick off today's show today we have Annie Duke with us an expert on behavioral decision science and he's a returning guest as well as the author of many books including thinking in bets making smarter decisions when you don't have all the facts and how to decide simple tools for making better choices before she became an author and a coach Annie used to be a professional poker player we talked to the Annie in 2020 and we're excited to have her back to discuss her latest book quit the power of knowing win to walk away she shares why quitting actually gets you closer to winning we break down expected value and

the blind spots we have when it comes to knowing win to quit you may have heard of sunk cost fallacy but she shares other fallacies associated with quitting including the endowment effect omission commission bias and escalation commitment we also discuss how to create your kill criteria to make better decisions around quitting and why you need to interrogate your goals to overcome goal induce myopia that keeps you stuck welcome to show Annie so glad to have you back welcome back Annie to the show and I have the kick this conversation off this was

something that I was thinking about and reading the book so your new book is called quit and had a J and I gotten a book from

somebody that we didn't know with the title of quit I wouldn't have read it because it goes against my midwest

sensibilities and there is no quitting and unless you're trying to quit smoking cigarettes and then

it's don't quit quitting right so I realized that I was triggered right out of the gate just by the the

title of the book and however you've been on the show before I were familiar with how you write and how you

look at things so I was and of course your background right of being a professional poker player and of course

everything else you you have done so I was intrigued then of what does Annie do have to say and we knew that you

would look at this from very analytical way and which you have and and and reading it of course I

went into it I guess with my own biases of is this a book telling you when the quit and with all the

work that AJ and I have put in over the years in just a way that we go about things that's the last

thing on our minds so with all of that my question is why did you take on this topic okay well first of

all let me just say like that I did have some people say to me don't you want to title it something

I could be one of the gazillion books that are named pivot but I didn't want to for the reason

basically for the reason that you just said right like I maybe some people won't read the book because

they're going to have a bias against the title but I want people to stop having a bias against the

title like I want people to stop having a the bias against this word quit and the the reason that I

so want to do that is that I'm not taking an anti-grit position I'm taking a you have to have both

right that just sticking to things for the just because you think that sticking to things is good

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