How to Generate Tons of Leads with Short-Form Video (Part 2) | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 24 January 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself How to create that all-important hook at the beginning of your videos The best video tips for 2022 Why “the scariest place is in your own head” Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!

Transcript

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0:00.0	Welcome to this week in marketing where I coach Jason Pantana and I help you modernize your marketing build your brand and ultimately win more business
0:15.6	Super excited to talk today about short-form video with three absolute monsters
0:20.6	So one of the questions I got asked on my Instagram stories was
0:24.0	God if you if you were sitting in a room with like 25 of the most influential video first marketers
0:28.9	Like what what questions would you ask and one of the questions that came up over and over again
0:33.1	It's like what what are like the next 10 videos I should shoot one of the five most important things I should do and and I
0:38.8	I'm just first I'm just curious how all of you would respond to that. I
0:42.7	would say
0:44.2	I would start with myths and just
0:47.0	glaring issues within your industry that are just
0:50.0	Misconstrued by consumers and misunderstood, you know like different things within our industry like credit karma and
0:55.7	How what they show on credit karma as far as the score is vastly different from what lenders pool and just
1:01.2	Different things that can shine a light on information and provide value to the consumer
1:05.8	You know and a short credit karma to Zillow's estimate, right? Yeah, different things like that. Yeah. Yeah, it's better. Yeah
1:12.5	Yeah, all right, so I love that answer. What would you say? I would introduce myself?
1:17.7	I would introduce the personality what I did
1:22.2	Exactly
1:24.2	I would I wouldn't even do to that song
1:26.8	But you know, I wouldn't do that. Maybe like he's the devil
1:31.1	Wouldn't do the point thing, but I would honestly be very frank and I like that one. Yeah
1:36.5	She's like I read a karma Zillow's estimate. She's gonna do that video for sure. Yeah, you better tag me
1:42.2	I will but I love that and so that's the thing is like it came to me in this moment
	...

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