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Marketing School - Digital Marketing and Online Marketing Tips

How to Generate Content Ideas Without Keyword Research | Ep. #132

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 10 December 2016

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience 00:56 – Think about what’s interesting and trending 01:05 – Eric shares his Feedly account with his team to stay on top of trends 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo 02:37 – Look at your competitor's’ posts and try to replicate but make it better 02:41 – Look up Brian Dean’s Skyscraper Technique 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too 04:21 – Use io to search email addresses 04:35 – Use AHrefs and SEMRush to show which top pages are ranking 04:56 – Look into your analytics and figure out what ranks well 05:43 – Getting traffic is NOT just about keywords 05:52 – Go to Quora and see what questions are asked in your space 06:23 – Look at blog headline structures and podcast titles 07:26 – That’s it for today’s episode! 3 Key Points: See what your audience is interested in and respond accordingly. Use your competitor’s content as base to make your content better. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Hello and welcome to another episode of marketing school.

0:56.0

I'm Erid Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about how to generate content ideas

1:02.0

without keyword research.

1:04.0

So anybody that has a background in SEO

1:07.5

who has learned SEO knows that keyword research

1:09.7

is important, but Neil and I have always emphasized in the past that you should really think about generating

1:15.1

content for the user first and not so much about keyword research.

1:19.4

So the first thing I would say is what I do with my team when we get together and we brainstorm

1:23.6

and we probably do this twice a month is we just think about what's interesting to us and what's

...

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