How to Improve Your Mobile Conversions | Ep. #131

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 December 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Mobile Conversions 00:32 – Google has changed things; they now have mobile index 00:52 – A description of how mobile pop-ups work 01:09 – Neil doesn’t use mobile pop ups and explains why 02:05 – “Optimize for conversions through the flow” 02:48 – Breakdown steps and forms 03:08 – There will be an interstitial update on pop ups in 2017 03:27 – Convertflow can show different offers to people 04:36 – Different conversion rates for people who already opted in 05:01 – Neil integrates CTAs in his blog posts 05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page 06:10 – Make sure your pop ups don’t take most of the screen 06:31 – Search Google interstitial penalty 06:38 – That’s it for today’s episode! 3 Key Points: Pop ups may not be a good option for mobile because of the small screen size. If you break up your content into smaller, shorter pages on mobile, you tend to convert more. Read about the changes Google is making to guide your 2017 website plans. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your low time
0:52.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to improve your mobile conversions.
1:01.0	So first and foremost, you know, Google is changing things up you know they have a
1:05.0	mobile first index now you know I think this is the first year at least in 2016 that
1:09.9	mobile is overtaken desktop so lots to do around mobile conversions. I think the
1:14.7	first thing is on your site, you know, there's a lot of people that use exit
1:19.1	pop-ups, pop-ups all over the place. I think with mobile's, you know, mobile conversions or mobile sites, you
1:25.0	would still have a pop-up, but you're, instead of doing exit intent, you basically show a pop-up
1:29.8	after people have visited your site for a certain period of time.
1:33.4	Neil, I think your behavior, you might have a different behavior on your site.
	...

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