7 Things to Assess When Your Content Is Failing | Ep. #133

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 11 December 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign, Time Stamped Show Notes: 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing 01:31 – Find the cause of why your content marketing is failing through analytics 01:44 – Analyze quantitatively 02:29 – The data will tell you what’s wrong with your blog post 02:54 – Get feedback from people asking them what needs improvement 03:03 – People want something that is actionable 03:26 – Find the basic metrics of your site 03:43 – Install Google Search Console 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner 04:45 – Use Hemingway App – a desktop application 05:01 – Hemingway App is the more advanced version of Docs and is best for writers 05:28 – Use HelloBar as an email tool 05:49 – Email out who shares your content to competitors 05:57 – Find your competitors at BuzzSumo 06:08 – You can find the email of the people who are tweeting your content through Hunter 06:11 – Neil shares a sample email that you can send 07:10 – Share it on social media and compare with your other posts to have an average engagement rate 07:40 – Pair it with paid advertising, too! 08:11 – Look at your content as a funnel and work on your headline 08:39 – Search for CopyBlogger Headline Formula 09:07 – That’s it for today’s episode! 3 Key Points: Analyze your data well and find the real cause for why your content marketing is failing. Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it. Headlines can draw people to your content – make it interesting and appealing! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:57.0	Hello and welcome to another episode of marketing school. He's Neil Patel.
0:59.0	And he's Eric Sue.
1:01.0	All right, and today we're going to talk about seven things to assess when your content is failing. So all of us, we expect things to happen quickly, you know, paid advertising. Yes, we're going to get results in the first
1:13.7	two three months but with content marketing Neil and I have said it over and over we're
1:18.0	talking about you know anywhere from a six or 12 to 24 months more realistic kind of a journey when you're going about
1:26.1	content. So what do you do when you're spending all these this time and
1:30.4	resources I hear this all the time you know Eric we've tried content marketing just doesn't work for us and I go back to them and I say,
1:36.7	well, how long have you been doing it for and how much content are you producing?
1:40.1	Well, you know, we do one blog post per month and we've been doing it for six months and
1:44.5	the results just haven't been there and well you know there's a couple of things
1:47.8	that you have to look at so I think Neil to kick things off what's the first thing that you think people should look at when their content is quote-unquote failing.
	...

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