Today we are going to talk about the Creator Economy 2.0 and this comes written by one of our favorite people.

When his name is Andrew Chen. And so I'm going to share this real quick and actually you know what?

I'm going to share it but I'm not going to read the whole thing

because it's an essay but the gist of this this thing over here is so Andrew Chan just a

background he's a partner at Andreessen Horwitz which is one of the big venture firms out there.

So the title of this post is Creator Economy 2.0, what we've learned, why it's hard, and what's next.

And so I just want to scroll to the theories of the dynamics at play because maybe in 20, 2021 there are a lot of

creator companies that were raising a bunch of money let's say Patreon for example a

substack raised a ton of money and it was all about putting the power in the hands of the creator.

So for example if you build your email subscription newsletter, then you know

a substack might take 10% or something like that so the whole idea was that these

creator platforms would just take a cut of whatever the creator was making now now that

the dust is kind of cleared we're in 2023 it's actually we've learned that it's very hard to build a creator startup, and here are a few theories of the dynamics at play.

So, Neil, do you want to read these or you want me to read these?

I will read them, because you have a lot of noise in the background.

So Andrew says here, and Andrew's a smart growth marketer,

so he has a few theories of the dynamics at play.

And by the way, he was the lead funder for one of the creator companies clubhouse, but you know,

I just want to call that out.

So the creator power law, a small concentrated number of creators have all the audience, which makes

creator economy startups potentially fragile and dependent. have all the audience, which makes Creator Economy startups

potentially fragile and dependent.

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