Welcome to this week in marketing where I coach Jason Pantana and I help you modernize your marketing build your brand and ultimately win more business.

So what if you could do $100 million in volume in the next 18 months by doing 130 video home tours and the first one wasn't even your listing. Brad McComb, welcome to show man.

Hey, thanks a lot for having me tell us super excited. So for the for the people that haven't maybe caught wind of you or checked out one of your videos or, you know, heard you sort of out there talking about all this stuff.

Who is Brad give people a quick like fast fast version of the end of this forever.

Yeah, no, I'm not not been in the business for that long around 40 midlife crisis decided time to change careers and some health issues. So I thought, okay, I gotta I gotta go get that easy real estate money.

And once I, of course, got into real estate. I was like, where's the easy money? Right. There's no reason to work with me. And there was amazing agents in my marketplace that were, you know, dominating those areas. And I thought I needed to come up with something that was uniquely mine. That was a true value offer to the seller.

And I decided to go all in on video. I've been watching a lot of YouTubers that were not real estate creators guys like Peter McKinnon and Casey Neistat and these guys.

They were experts at telling stories and they were experts at like making something very normal, looks cinematic and cool and engaging and exciting, right. Just go into the beach with friends or whatever it might be. So I decided to do a do video from there.

And it just started to hit. I started to realize it was have much longer tail, but I originally thought I thought, hey, this will maybe help me sell the house. But in the end, what it was is that neighbors were watching who were putting in the work as well on the listings.

They were getting excited about that. People were starting to view these videos is almost like mementos to take on from there from their past. And then all the while, because we always, you know, put ourselves in the videos, we became the authorities for those homes. And I realized really quickly that people were looking at us as the authority simply because we were walking around. So if I walked through a $500,000 home. It's like, okay, great. I know that community, right. I was an authority on that area and would give me an opportunity to.

Talk a bit about the community in the video, talk a little bit about the home, the lifestyle. And by putting all that stuff together, there's like 27 things. Sorry, sorry, sorry, sorry, sorry, sorry, sorry, I don't want to be rude. Yeah, 40 health issue. You okay. Yeah, yeah, I wasn't good. I had a prodigland tumor. So I ran my face. Yeah, okay. And then and then why real, what did you do before real estate? I was a designer and a renovator. So that makes a little more sense. Yeah.

And but what about like cinematography? Like you actually asked yourself, what could I do differently to stand out and become, you know, something that is value add? You actually asked the right question. Where did that come from?

Yeah, you know what? I guess the only thing that I thought about when I got my real estate license was when I had that epiphany that no one should work with me, because I didn't have any experience. It was, was really simple.

I thought I could spend the rest of my life asking for more business from buyers and sellers, or I could ask a better question, which was what's in up for them if they choose to work for me.

And if I wake up every day and I focus on that question of what's in up for them, I'll come up with a better answer for next summer. I'm at a listing presentation or working with a buyer. Right. Right.

So where did that thought process come from though? Like because that's that's not a normal like that's a very strategic question. That's a, that's the kind of

startup founder I want to invest in you with me. Yeah, I actually thought through it differently saw the problem realize and then created.

Yeah, I think we came from a place of probably just where we were at in our life. We came from a place of need. Like we, we financially, I felt like my goodness, you know, 60 will be here in like a snap and I won't have my family set up properly.

And if I don't make massive action right now, I'm going to find myself falling behind or not being able to provide for them the way they they needed it. So I think

for me, the reason I asked that question was because I just did not believe I was entitled or deserved any listing. I didn't believe I deserved it from my spirit of influence. Right.

I didn't believe that I deserved it because I was someone's family member cousin or or or pal or golfing buddy or anything like that.

And in fact, I really didn't want that kind of business. I didn't want a business that was focused on my spirit of influence thinking.

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