How to Ensure Your Paid Traffic & Business is Protected Legally

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 8 March 2017

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…...the importance of the legal side of paid traffic and running your business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs. I asked her to come on t...

Transcript

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0:00.0	This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.
0:12.3	You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads and sales every day without having to
0:21.4	empty your wall in the process. All right, let's jump into it.
0:29.1	Hey, hey, what is up? Everybody, welcome back to the Art of Pay Traffic Podcast. Rick
0:33.7	Mority here. I am fired up today. This is episode number 127. Hope this finds you well,
0:39.3	whatever you're up to. Thank you so much for coming to hang out me today. Really appreciate it.
0:43.6	Today on the show, I've got my friend Annette Stepan, and she's joining me on the show to talk about
0:47.8	the legal side of paid traffic and running your business. Annette is an attorney and she specialized in working with
0:55.7	entrepreneurs and I asked her to come on because this is one of those topics that not a lot
1:00.8	of people talk about. Yet it's so important to know as an entrepreneur, as a business owner,
1:06.3	as somebody who creates programs or products if you run paid traffic like Facebook ads,
1:10.9	etc. It's not the sexiest topics I realize, but too often the importance of,
1:16.5	you know, the whole legal side of stuff pops up when it's too late and you're in a bind.
1:21.1	So that's my goal here for you today to educate and share the types of things that you should
1:26.7	be thinking about in your paid traffic
1:28.6	and in running your business. So we dive into what you need to think about from a legal
1:34.0	perspective when you're running paid traffic. And for example, why just abiding by Facebook's
1:39.7	ad policies isn't enough. Annette shares how not to use testimonials in your business so you can
1:46.2	make sure that you're staying on the good side of the law. We talk about the difference between
1:51.3	a privacy policy in terms of service, why you need them and where to get them. Annette dives into
1:57.4	the difference between trademarking and copywriting and how they can benefit you with your business and programs and products that you're creating, et cetera.
2:05.2	Annette breaks down the difference between a sole proprietor, an LLC, a corporation,
	...

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