This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wallet in the process. All right, let's jump into it.

Welcome back to the Art of Pay Traffic Podcast, everybody. What's going on? Rick Mawrity here.

This is episode number 126. Thanks a lot for coming to hang out me today. Really appreciate it.

Hope this finds you well, whatever you're up to today. Today on the podcast, I'm going to try

something I've not done yet. And that is to have an encore episode of one of the previous episodes

that we've done here in the show. And the reason I'm doing that is I got a ton of feedback from you how much you like this particular episode.

And it's actually made it one of the most popular episodes that we've done yet here in the show.

Also, we've got a ton of new listeners for the podcast here since the beginning of 2017.

So this is an interview with my friend and former student Rob Bailey, who has built a very successful Facebook ads agency for himself.

It's kind of a boutique agency. And it's an agency that specializes in managing Facebook ads for the fitness niche.

Or as you're going to hear during this talk with Rob, he works with niche businesses within that

overall fitness niche. That'll make a whole lot more sense here as we get into it. And the whole

niching thing is a big focus for today's episode, how Rob niche down to specialize in a very

specific type of client. And that is what, not to spoil anything here, but that's what really

allowed him to take off because it wasn't always that way for him. For several years, Rob ran kind of a

jack of all trades online marketing agency and he wasn't happy because of it. He was exhausted,

jumping back and forth with different clients and different specialties and so forth.

And he really just wasn't happy. So today you're going to learn the strategy that Rob used to get

his first Facebook ads clients, how Rob charged those first Facebook ads clients, why

niching down has now allowed Rob to interview potential clients himself, not the other way around.

...