This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

What's up, everybody? Welcome back to the Art of Paid Traffic podcast. Rick Mulready here.

Hope this finds you well, whatever you're up to today. Thank you so much for coming to hang out with me.

Really appreciate it.

This is episode number 128, and we just wrapped up the launch of my brand new program

called the FB Ad Manager.

And this launch blew away my expectations on every front.

So today on the podcast, I thought I'd share with you the lessons that I learned

during the launch, specifically around our Facebook ad campaigns.

They did amazingly well.

And I want to share with you what we did to make them perform so well.

I also want to share with you just a few general things that we did this time that was new

in our launch that I felt

made a huge difference in the overall success. I'm going to kind of break down, you know,

what we did in the Facebook ads and then take you through some of those things. But I first

kind of want to just, I guess, get a little personal with you and share a little bit of behind

the scenes of what happened with me personally during the launch.

So we had webinars over two on Wednesday and one on a Thursday. Once those webinars finished up,

the enrollment was open until the following Tuesday. And on Sunday, my wife and I got some news.

There was a family emergency. We chose to fly up to Northern California to attend to this family emergency. And it was really rough. And I got very introspective because I flew up overnight and then my wife stayed up in Northern California. I flew back on Tuesday afternoon. And again, enrollment was closing on Tuesday night. But while I was up there,

...