Hello, my friend, and welcome to another episode of Negotiate Anything.

Thanks for spending time with us today.

It's listeners like you in 181 different countries that have made Negotiate Anything

the most popular negotiation and conflict resolution podcast in the world.

I'm your host, Kwame Christian.

I'm a business lawyer, mediator, professor, and the director of the American Negotiation Institute. Before we get started, I have two quick questions for you.

Is negotiation a critical part of what you do?

Do you need to resolve conflict and persuade at work?

If you answered yes to both of those questions, visit our website to learn more

about our negotiation workshops. We've traveled the country working with professionals just like you,

and we'd love to have the opportunity to work with you too. Check out the link in the description

to learn more. Laryelle, thanks for joining us today. Thank you for having me. Yes, my pleasure. So

how would you get us started by telling us

a little bit about yourself and what you do? Yeah, so my name is Larry Lippkins and I'm the CEO of

Lipkins Consulting Group and I really specialize in working with companies who wants to convert

more prospects into paying clients. So I do that through sales training and consulting. Fantastic. Well,

great. We are excited to have you here. And now, when it comes to sales, why is it so important

for us to really have a good understanding of the things that we're going to talk about today?

Well, if you don't know how to sell, you're not going to have a business, right? So I think

that's really important.

Let's just cut and try, right?

I think there's two things you have to be really good at in business, and that's marketing,

...