Boom. Shake the room, Fire Nation. JLD here and welcome to entrepreneurs on fire.

Brought to you by the HubSpot Podcast Network with great shows like business made simple.

Today we're pulling a timeless EO Fire classic episode from the archives and we'll be breaking down how to drive sales without spending a cent on advertising

to drop these value bombs. I are brought KJ Blattenbauer and to EO Fire Studios. KJ is a business

strategist and publicists with more than 22 years of experience helping entrepreneurs, small

business owners, and influencers receive the recognition and revenue their dreams deserve.

And today, Fire Nation, we'll talk about how PR is one of the best ways to build your

brand and get the word out about your business, the key messages that you need to know

and how nothing matters more than your reputation and how to protect that.

And so much more when we get back from thanking our sponsors.

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Business Made Simple hosted by Donald Miller takes the mystery out of growing your business.

Check out recent episodes like How to Escape a Villain mindset and the framework that makes

marketing easy.

Listen to Business Made Simple wherever you get your podcast. KJ, say what's up to Fire Nation and share

something interesting about yourself that most people don't know. Hi, Fire Nation. I'm so excited to

be here. Something interesting about me that most people don't know is that everything I've ever

learned about business, I learned in my first job, which was Dairy Queen. So while I can make a mean blizzard or a great

ice cream cone, I still apply a lot of business lessons I learn there from today. And those include

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