When Will AI Replace Content Marketing Jobs? #1759

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 June 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1759, we share our thoughts on when AI will replace content marketing jobs, if at all. The tools that leverage GPT-3 are definitely being adopted, meaning we will see significant AI-supplemented content marketing in the next few years. However, the one thing an AI can’t do is be creative. Tune in and hear our take on how this situation will play out. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Will AI Replace Content Marketing Jobs? [00:50] When companies will start using AI to speed up content marketing. [01:27] AI can remix old data but cannot display creativity yet. [01:53] Content that does the best is new content, not repurposed content. [03:16] Whether using AI to supplement copywriting really saves time. [03:50] If you are in content marketing, sharpen up your creativity. [04:28] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Kai-Fu Lee Conversion.ai Copy.ai Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about when AI will replace content marketing jobs.
0:55.4	So AI right now, even in the last couple of years, when we first started this
0:58.6	podcast, we talked about AI and we said it's still a couple of years off.
1:02.1	And now, you know, things are training towards, you know, we're seeing a lot of these
1:05.4	GPT-3-led tools in the world of content marketing.
1:08.5	So the question is, when will we actually see people replace by these tools, if at all,
1:13.2	or by AI in general, or are people going to work kind of complimentary to AI?
1:17.6	I think within the next 12 months to two years at the latest, you're going to start seeing
1:22.4	many more companies using AI to help speed up content marketing.
1:26.8	What I mean by that is, why don't you
	...

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