How to Dramatically Improve Conversions and Marketing Performance with Justin Christianson: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 26 June 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and number 1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with AB testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their results.

Top 3 Value Bombs

1. Leveraging systems and processes make your life a whole lot easier.

2. Having a long-term mentality is always a winning mentality.

3. Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally.

Get your FREE PDF Copy of Justin’s book - Conversion Fanatics

Sponsor

Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.

Transcript

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0:00.0	Boom, shake the room, Fire Nation.
0:04.8	JLD here and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's
0:09.3	top entrepreneurs seven days a week.
0:11.5	Today we're pulling a classic episode from the archives and we'll be breaking down how
0:14.6	to dramatically improve conversions and marketing performance to drop these value bombs
0:18.7	that are brought to Justin Christensen into EO Fire
0:20.9	Studios. Justin is a self-proclaimed numbers junkie and a digital marketing veteran. And today,
0:25.9	Friday, we will talk about how leveraging systems and processes can make your life a whole lot
0:30.0	easier. How having a long-term mentality is always a winning mentality and how things are harder
0:34.7	when you're not working on yourself. Pay attention to what you need both physically and mentally and oh so much more.
0:40.7	And the big thing of responding today's episode goes to Justin and our sponsors.
0:45.7	Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession, resilient
0:50.2	businesses, and create legacy income for their families through franchising.
0:55.9	Visit franosity.com.
1:01.9	That's F-R-A-N-O-C-I-T-Y.com to book a free consultation and start your franchising journey with expert guidance.
1:05.1	Justin, say what's up to Fire Nation and share something that you believe about becoming successful that
1:12.7	most people disagree with. Hey John, thanks for having me. Hey, what's up, Fire Nation? One thing
1:20.3	that a lot of people disagree with that I have come to learn over my many years as an entrepreneur
1:27.0	is you don't need to hustle as hard as people
1:30.7	think you do. I'm a firm believer in working smarter, not harder in it, leveraging systems and
1:38.8	processes to make your life a whole lot easier because this shouldn't be as stressful as a lot of
1:43.3	people make it out to be.
	...

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