How to Build Authority & Drive Revenue with a B2B Podcast with John Corcoran

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 25 June 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert, whose company, Rise25, helps B2B businesses to create podcasts.

Top 3 Value Bombs

1. Reaching out to people and telling to your network that you are launching the podcast, inviting people to get involve and give guest recommendations are more important than the actual launch of the podcast.

2. The biggest mistake people make in podcasting is when they don’t put their processes and system in place when they are starting their business.

3. Podcasting isn’t about downloads but about the right conversation. Its an excuse for someone to put down whatever they are busy about and prioritized giving you an hour of his or her day to build trust, authority and respect.

Check out John’s website - Rise25

Sponsor

Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.

Transcript

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0:00.0	Light that Spark Fire Nation. JLD here and welcome to Entrepreneurs on Fire, the only daily show
0:08.3	interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking down
0:12.2	how to build authority and drive revenue with a B2B podcast. To drop these value bombs,
0:17.4	I are brought to John Corcoran into Eofire Studios. John is a former white house writer, speech writer and attorney and author and a BDB podcasting expert whose
0:25.0	company, Rise 25, helps BDB businesses create podcasts. And we'll talk about podcasts being a
0:30.9	building tool for client relationships. We'll talk about high value prospects and strategic
0:35.4	partners and how podcasting helps there.
0:41.9	The biggest mistake businesses make when it comes to podcasting. And oh, so much more.
0:46.5	And a big thank you for sponsoring today's episode goes to John and our sponsors.
0:52.0	Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession, resilient businesses, and create legacy income for their families through
0:55.0	franchising. Visit franosity.com. That's F-R-A-N-O-C-I-T-Y.com to book a free consultation and start
1:02.9	your franchising journey with expert guidance. John, say what's up to Fire Nation and share
1:09.9	something that you believe about becoming successful that most people disagree with.
1:15.9	What's up, Fire Nation? Hey, man. Great to see you again and talk to you again. I would say that what a lot of people disagree with is that there's this attitude, especially with the online community, that you have to be
1:28.2	everywhere and have a lot of exposure and stuff like that. I say that's nonsense. Just find a channel,
1:33.5	find a tool or strategy or something like that that really works well for you and double down on
1:39.3	that. And that'll take you a long ways. Fire Nation, we're going to talk with John today about a lot of cool things,
1:44.9	specifically about how to build authority and drive revenue with a BDB podcast, business to
1:50.7	business. And John, you believe that BDB podcasts are the ultimate tool for building client
1:58.6	relationships and referrals. Tell us more. Yeah, man. I remember you and I
2:04.1	met and you'd been doing this podcast for three months. We met at New Media Expo in 2013. That was
2:12.1	January of 13, so it was super early in 13. It was super, I think you started in September or something
	...

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