How to Do Social Media Marketing the Right Way (The Exact Blueprint)
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 11 December 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Today's episode is a fireside chat I had with SK-II in Singapore. I share insights on building a successful business, effective marketing strategies, staying relevant in today's competitive market, making tough decisions, evolving your brand, and how to do social media marketing the right way in 2026. Hope you enjoy!
Transcript
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| 0:00.0 | Social media is just a tool. |
| 0:02.0 | If it is not done right, it can't be as effective as it can be. |
| 0:05.3 | The last two years is more predicated on being unbelievably strategic about the creative variable |
| 0:10.2 | so that the creative wins and then do the media planning after the fact, not in parallel |
| 0:16.0 | or before the fact. |
| 0:17.3 | Imagine you said to everyone, we will not spend media unless the creative does well. |
| 0:21.3 | All of a sudden, the creative changes overnight. This is the Gary Vee audio experience. |
| 0:27.9 | Before you go to the podcast, I've got a big announcement. I know several years ago, a lot of you |
| 0:33.4 | bought 12 books of 12 and a half to get the NFT, the book games NFT. |
| 0:38.4 | I also know that a lot of people have dropped off |
| 0:40.3 | on their journey with V-Friends, |
| 0:41.7 | which is a massive mistake, |
| 0:43.2 | because what we're doing on Burn Island |
| 0:44.9 | and what we're doing on base with book games |
| 0:47.3 | is remarkable. |
| 0:48.8 | So you need to go to VEEFriends, |
| 0:51.5 | VFriends.com slash old books. Go to VFriends.com slash old books. |
| 0:54.6 | Go to vFriends.com slash old books with an S. |
| 0:59.3 | You will go to that landing page and we will help you explain |
| 1:01.6 | if you are trying to figure out where your NFTs are, |
| 1:05.2 | how to bring them over to the website, |
| 1:07.1 | and how to start activating them so that you can start using them |
... |
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