The camera that is on your phone right now is a better camera than Hollywood was using 20 years ago.

The camera's not your problem. The finding the employee to post for you is not your problem.

I promise you this, the problem is the background. You're scared to post because you're worried about what other people think.

You're worried what your buddy thinks about you doing it. You're worried about somebody saying you don't look good.

You're worried about that your makeup's not right,

that your muscles aren't good, that your face isn't right,

that you are scared.

Fear is the biggest way to not make money.

The most interesting part for me,

being in social media creative for the last 17 years

is how much it's changed in the last 24 months

and what that means for everyone here.

To give you the cliff notes and the preview,

for 2006 to 2009, there was an incredible land grab

of attention

with early Facebook and Twitter that I and others took advantage of.

That got harder as the world started to figure it out.

Over the last 24 months, over the last 36 months,

the TikTokification of every social media platform has changed everything.

There are literally people in this room who've never produced content for social media

that can next week make a single video and start a completely different path of growth in their career.

And that's pretty remarkable. That hasn't been the case for the last 10 plus years and that's something every single person

...